54: Powdered Food – Interview with Huel

Today with interview the people behind Huel who manufacture powdered food.


What kind of business do you run? When did you start it and where is it based?

Huel is a nutritionally complete powdered food startup. The idea for Huel was first thought of in 2012, but but sold our first batch of Huel in June 2015. We’re currently based in Aylesbury.

How did you come up with the name Huel?

Huel, is created from a combination of the words Human and Fuel.

What inspired you to start this business?

The idea came from when the co-founder, Julian Hearn, was on a diet plan for a former business of his. He had to stick to a strict diet to make sure he was getting all the nutrients his body needed, but found that making sure you got them all, and having all the time to prepare them, was a “nightmare”. That’s why he created Huel. It takes two minutes to prepare, and has 100% of the vitamins and minerals your body needs to thrive. People can gain or lose weight, eat healthier and save time all in the knowledge what they’re eating is sustainable and healthy.

The formula was created by our nutritionist, James Collier BSc (Hons) RNutr, who has 25 years working in nutrition, includes working in the NHS as a clinical dietitian for over 7 years covering an array of clinical areas, where he worked with people with a wide range of ailments and is co-owner of one of the world’s most popular bodybuilding forums, www.MuscleTalk.co.uk. He carefully created it to make sure Huel was a nutritionally complete powdered food, containing all the protein, carbs, fats, vitamins and minerals that your body needs. Indeed, Huel provides at least 100% of the UK Government’s ‘Reference Nutrient Intakes’ and the European Union’s ‘Daily Recommended Amount’.

Are there any blogs, podcasts or Facebook Groups about entrepreneurship you follow closely?

There are too many podcasts to list, but one that we are particularly fond of is Shopify Masters, which the founder Julian Hearn was recently asked to be on.

Which resources to run your business do you use most?

We use the eCommerce platform Shopify, so that is what we use the most. However sites such as basecamp which help create and track tasks people are doing are also invaluable for keeping on top of things. Outside of these, gmail, Skype, and our forum hosting service Discourse are also things we spend a lot of time on.

How many people are involved in your business?

There are currently 7 people directly hired by Huel. However, we outsource a lot of Huel to fulfillment our house, freelancers and the facility that makes Huel, so the number is much higher than that. At least 30 people, probably a lot more.

How was your company funded?

Julian Hearn has previously sold a successful former business of his, so he was able to fund Huel entirely from this. As he has already made his money, this means Huel is much more a project of love than something to make money.

To learn more please visit Huel.com.

53: DIY Marking Tool – Interview with Martin Chard from Marxman

Today we feature Martin Chard from Marxman. He was recently featured on Dragons’ Den where he introduced his marking tool to a wider audience.


What kind of business do you run? When did you start it and where is it based?

We are a small start up business, manufacturing and selling the Marxman pen which I began developing in 2010 to solve the common problem tradesmen and DIYers face of being unable to clearly mark a drilling position – either due to the type of wall surface or because they are at a distance from the wall.

Tell us a little bit about yourself and your background. What inspired you to start this business?

I’m 50 years old and have been a self-employed building maintenance man for the last 30 years. I’m married to my wife Jenny and we have four grown-up children, two labradors and a rabbit!

I came up with the idea for Marxman after trying to fit a sink. I couldn’t mark the drilling position on the wall and see the marks so after a few, time wasting attempts, I reached for a can of black spray paint in desperation and marked it with that. After too many frustrating incidents like this and lots of wasted trips up and down ladders with broken pencils and felt tips not doing the job, I started the process of developing Marxman so other workers could benefit.

Which resources to run your business do you use most?

I use my inventor’s head with problem solver on the side mixed with a lot of energy and enthusiasm.

What would you recommend new entrepreneurs? How to get started?

I recommend they do their research into the market for their product, gain knowledge from reputable sources on which way to go in terms of patents, suppliers etc and don’t give up easily.

How was your experience in Dragons’ Den? What would be your advice to other people want to appear?

Dragons’ Den was a surreal, fun, exciting and nerve racking experience which, for us, was a great success. We would advise anyone thinking of applying to really get to grips with their business and ensure their figures are in order. If they are unsuccessful at least they will come out with better knowledge of their business.

Any books about entrepreneurship you can recommend?

I did not read any books on the subject but there is a world of knowledge and experiences shared on the internet.

What are your future plans for the company?

My plan is to continue to promote Marxman here in the UK before looking to branch out to other countries.

Outside of business what do you enjoy doing? How do you recharge your batteries?

We love walking the dogs and spending time with our children, family and friends.

Tell us some fun facts about you or your business!

The name Marxman was thought of by our son Oren when he was 15. Not only does it reflect the fact that the pen helps you precisely mark your drilling position but, knowing I am dyslexic, he played on the spelling of marksman which really appealed to me – x marks the spot.

The colour Marxman sprays is not only fluorescent but also glows in the dark so we admit we have used it occasionally on the family to make them glow in the dark!

What is the best business decision you’ve ever made?

I have certainly made lots of decisions in this process, I could not pinpoint the best but deciding to go for the Patent was the biggest.

What’s your fondest memory working on this business?

Standing in the car park of DH industries having just filled my very first Marxman.

To learn more about this nifty tool please visit Marxmanpen.co.uk.