57: Marketing – Interview with Marin Gordon from Grateful Gordons

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Tell us about your background and what kind of business you run!

I’ve been an entrepreneur for the last 10 years and currently run a marketing / advertising business as well as value content for my own brand!

What are the pros and cons of living in Hawaii?

Pros:
Awesome people
Vacation 24/7
Slower pace
Aloha
Great Food
Lots of FRUIT!

Cons:
Lack of some amenities
Can’t get away for the weekend in the car
Long or expensive shipping
Higher cost of living

Your videos look very professional! How to get started to make great videos? Do you have any beginners’ advice such as the right equipment?

It’s very easy to pick up a point and shoot with good video capability. I started over 10 years ago with the first generation Canon Elph. Just film things that catch your eye and put it together in something simple like iMovie. Over time you improve and see inspiration from other videographers or footage you catch on TV.

What would be your top 3 tips to help market a website?

  • Create valuable and quality content
  • Optimize SEO or hire someone to do it
  • Leverage Social Media

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Do you have a YouTube video which did particular well and which you would recommend to our reader?

I love all our videos. Currently the topics focused on simplicity and the cost of money are doing really well. But we range from family life to travel, wellness and self improvement.

What would you say is a USP of your marketing company?

We focus 100% on being value driven. If it’s meaningful to us, that’s what we focus on producing. I’ve spent a lot of time chasing money and all I’ve been left with is a lot of money. So choosing to do something that is inspiring and meaningful is always fulfilling and because that’s easy to become good at, there’s still always money. The only difference now it’s that isn’t not the focus or purpose for our creations.

Do you follow any marketing gurus or marketing forums?

Currently I love Tony Robbins and T. Harv Eker. But I am always immersed in books of relative interest.

Any interesting books on marketing you can recommend?

The Greatest Salesman in the World and The Go-Giver.

To learn more about Marin please visit Gratefulgordons.com